Persbericht: Sparkcentral invites companies to early access program for WhatsApp Business, launches with leading consumer brands


  • Sparkcentral is an official WhatsApp Business Solution Provider, one of the first to launch
  • Companies can engage with Sparkcentral now to safely introduce customer care over WhatsApp at scale, to improve customer experience, reduce cost, and streamline customer care operations using one consolidated agent dashboard
  • KBC Bank & Insurance, citizenM Hotels, utility company ENGIE Electrabel, information analytics company Elsevier among the first to launch

Hasselt, Belgium, August 2, 2018 – Sparkcentral, the leading enterprise messaging customer service platform company, today announces official support for the new WhatsApp Business solution and invites enterprises to gain early access to the program that opens with limited availability. WhatsApp Business and Sparkcentral enable enterprises to improve customer experience, streamline customer care operations, and reduce the cost to serve by using asynchronous messaging — rather than traditional voice, email, or live chat channels — to communicate with the over 1.5 billion users of the highly popular messaging app. People in over 180 countries use WhatsApp to stay in touch with friends, family, and businesses, anytime and anywhere.

KBC, a leading Belgian-based bank and insurance company serving over 11 million customers worldwide, is pleased to be one of the first financial institutions to offer this superior service experience to its customers. “Since 6 February this year, KBC customers have been able to message with KBC via WhatsApp,” says Karin Van Hoecke, General Manager for Mass Retail at KBC’s Belgium Business Unit. “Our customers make enthusiastic use of this opportunity and appreciate the fact that we help and speak to them through their favorite channel. To now sca>

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