Persbericht: Cognizant to Acquire Mustache, a New York-Based Creative Content Agency
TEANECK, N.J., December 11, 2018 – Cognizant(Nasdaq: CTSH) today announced it is acquiring Mustache, a privately-held creative content agency based in Brooklyn, NY, known for itsinnovative approach to planning, producing and distributing compelling video content and programming. The transaction is expected to close in the first quarterof 2019subject to satisfaction of certain closing conditions. Financial details were not disclosed.
Founded in 2010, Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums,all increasingly important for marketers. An April 2018 studyby the Interactive Advertising Bureau (IAB) shows that nearly 60 percent of marketers’ digital ad budgets today are allocated to videoalone, and spending continues to rise.
Mustache’s capabilities extend across the content creation continuum, from developing concepts through to production, post-production, and distribution services. Mustache’s TV business unit is widely recognized for its expertise in long format video development, including the “Most Expensivest” reality series created for Viceland. Theagency is also recognized for its integrated campaigns across arange of industries, including tech, tourism, beauty and television marketing.Mustache’s clients include leading edge brands such as: A&E Networks, Brand USA, Google,Grammarly, L’Oréal, Netflix, and Viceland.
Upon the close of the acquisition, Mustache’s team of content experts — including creative directors, strategists, art directors, writers, producers, animators, graphic designers, video editors, and post production specialists — will become part of Cognizant Interactive,ranked in April 2018 by Ad Age as #1 digital agency network in the United States and #3 digital agency in the world.
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