In 2019, CEOs are Most Concerned About Talent and a Recession
CEOs appear confident about their organizations being able to thrive in 2025
NEW YORK, Jan. 17, 2019 /PRNewswire/ — A new global survey reveals that CEOs view a recession as their biggest external concern for 2019. They cited attracting and retaining talent as their top internal concern.
Conducted each year by The Conference Board, the findings from C-Suite Challenge 2019(TM) also show that CEOs feel particularly uneasy about issues including global political instability, leader development, and trade. The report is based on a survey of over 800 CEOs and over 600 other C-Suite executives, primarily from the United States, Asia, and Europe. Participants weighed in on the top business challenges facing their organizations in both the year ahead and well into the future, and their strategies for meeting those challenges.
External CEO Concerns for 2019
The survey asked both CEOs and other C-Suite executives about their external concerns for 2019.
Key findings include:
Recession fears re-emerge
— Globally, CEOs rank a recession as their #1 external concern for 2019.
— Just a year ago, in 2018, they considered a recession as an
afterthought, ranking it their 19(th )concern.
Trade threats are a top concern
— Globally, threats to global trade came in as the 2(nd) biggest external
concern of CEOs.
— U.S. CEOs rank this issue 4(th); China’s CEOs rank it 2(nd).
Global political instability is top of mind for Europe’s executives
— Europe’s CEO’s rank global political instability as their #1 external
concern. Globally, it ranks 3(rd).
Cyber security is rattling America’s CEOs…much more than China’s CEOs
— U.S. CEOs rank cyber security as their #1 external concern for 2019.
China’s CEO rank it as their 10(th).
Internal CEO Concerns for 2019
The survey also asked both CEOs and other C-Suite executives about their internal concerns for 2019. Key findings include:
Talent quality and leader development are top internal concerns
— Globally, across all regions, CEOs rank attracting and retaining top
talent as their #1 internal concern.
— Developing the next generation of leaders is the 3(rd) internal concern
for CEOs globally.
Anxiety around digital technologies is clearly being felt
— Globally, CEOs say their 2(nd) biggest internal concern is creating new
business models due to disruptive technology.
— Compliance with data privacy regulations scores relatively high in
Europe at 8(th), compared to 10(th) globally.
China’s executives see different business issues beyond the human capital challenges
— Better alignment of compensation and incentives with business
performance becomes more important in China as wage pressures increase.
It is their 2(nd) main internal concern for 2019, whereas globally it is
— Volatility in cash flow as the 4(th) internal challenge for Chinese
businesses reflects rapid changes in business financing as government
“While CEOs are quite anxious about the external challenges the global economy poses to their businesses right now, the survey results suggest they’re aware of the need to stay focused on the longer-term disruptive forces impacting their future go-to-market plans,” said Bart van Ark, Ph.D., a report author and Chief Economist of The Conference Board. “That awareness reinforces the need to continue the development of new business models, a strategy that will be tempting to neglect if and when the economy starts slowing.”
“As global competition increases while the pool of available workers decreases, it comes as no surprise that executives cited talent as a top issue in 2019 that’s keeping them up at night,” said Rebecca Ray, Ph.D., a report author and the Executive Vice President of Human Capital at The Conference Board. “Moreover, they think talent shortages will only intensify beyond 2019, which underscores why organizations should constantly reexamine how they’re attracting and retaining their best and brightest.”
The Organization of the Future: How CEOs Plan on Succeeding in 2025
In addition to gauging concerns for 2019, the survey also asked CEOs and other C-Suite executives about what they think the organization of the future will look like and how they plan on succeeding. Key findings include:
CEOs seem confident about their organizations being able to thrive in 2025
— Globally: CEOs are most confident that they have the right culture in
place to succeed in 2025.
— U.S: America’s CEOs have the highest confidence level in their culture
of any region globally.
— China: Compared to peers globally, CEOs in China have the highest
overall confidence. They’re most confident of any country or region
regarding leaders and talent.
CEOs recognize the customer experience is starting to trump the actual product
— Worldwide, CEOs agree they need to address the shifting customer
landscape. The customer of the future will place more value on the
experience of using a product or service rather than the actual product
— Globally, two-third of CEOs say they will need to emphasize
servitization, providing services and solutions that supplement
traditional product offerings.
“CEOs sense fundamental changes coming in the expectations and preferences of future customers,” said Chuck Mitchell, Executive Director of Knowledge, Content and Quality at The Conference Board and an author of the report. “They see the importance of moving from a product-central approach to servitization to enhance the customer experience. This approach turns customers involved in one-time transactions into ‘users’ who seek continuous interaction with the firms they deal with. But that bar is high since they are now competing with the best experience a consumer has had with any company, regardless of product or service. It widens the field of competitors in unexpected ways.”
The extreme balancing act: long-term vision versus short-term performance
— As the economy starts slowing, the temptation will be to cut long-term
investments to boost short-term results. If organizations pull back too
much, they will be behind the curve when the economic downturn ends.
— CEOs see getting this balance right as the top, #1 hallmark of
operational efficiency in the coming years.
CEOs globally see more regulation on the horizon, but less so among America’s CEOs
— Overall, CEOs globally expect more regulation. They expect the most in
data privacy protection (84%), environmental impact (80%), unmanned
aerial vehicles (72%), and autonomous vehicle technology (71%).
Work redefined: The challenge of valuing and rewarding work done in teams
— Human Capital executives rank the development of agile project teams as
their #1 approach to successfully managing future workforces. CEOs have
it 3(rd), and CFOs have it 5(th).
— However, HR executives and CEOs not prioritizing a companion strategy to
developing agile teams — effectively evaluating and rewarding work done
in teams — is a possible red flag. As teams become a centerpiece of
human capital strategy, companies need to emphasize the collaborative
aspect of culture.
When it comes to investing in leaders of the future, CEOs believe that “broader is better”
— Along with improving formal leadership development programs, CEOs want
their organizations to provide more cross-functional rotational
opportunities for high potentials.
— However, organizations may be missing a critical piece of the
development puzzle: exposing leaders to digital experiences as part of
their development. Less than one-third of CEOs globally rate this as one
of their top three leadership development priorities and only about one
in five in the U.S. do so.
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